Lamie: Bread is the future of skincare!
2024
CONTEXT
Every day, Parisian boulangeries throw away mountains of unsold bread. A cycle of waste no one has found a way out of.
CHALLENGE
The skincare industry is fixated on "anti-aging", treating getting older like a problem to solve, with increasingly synthetic answers.
INSIGHT
Yeast, the same ingredient that makes bread rise, has remarkable, largely untapped potential for nourishing the skin.
Lamie: Bread is the future of skincare!
2024
CONTEXT
Every day, Parisian boulangeries throw away mountains of unsold bread. A cycle of waste no one has found a way out of.
CHALLENGE
The skincare industry is fixated on "anti-aging", treating getting older like a problem to solve, with increasingly synthetic answers.
INSIGHT
Yeast, the same ingredient that makes bread rise, has remarkable, largely untapped potential for nourishing the skin.