MEREM: Let flavours take you somewhere
2026
BRIEF
Design a spice brand that encourages intuitive cooking, trusting instinct over recipes.
OPPORTUNITY
The spice aisle is repetitive.
Spices are sold by ingredient, not by flavour. This leaves many home cooks unsure how to use them and hesitant to experiment.
KEY INSIGHT
Flavour is sensory and emotional. People connect taste through mood, memory, and feeling.
IDEA
A spice brand that leads with flavour notes and sensory cues, helping people experiment with spices, without recipes.
Behind-the-scenes video 👀