MEREM: Spices Deserve a Wine Tasting Experience
2026
CONTEXT
The spice aisle is a wall of clinical names that tell the cook nothing about the actual flavour.
CHALLENGE
We stick to the same “Go-Tos” because we’re too intimidated to gamble on a flavour we don’t understand.
INSIGHT
Flavour is emotional; we connect to taste through specific moods, memories, and sensory cues.
Behind-the-scenes video 👀
MEREM: Spices Deserve a Wine Tasting Experience
2026
CONTEXT
The spice aisle is a wall of clinical names that tell the cook nothing about the actual flavour.
CHALLENGE
We stick to the same “Go-Tos” because we’re too intimidated to gamble on a flavour we don’t understand.
INSIGHT
Flavour is emotional; we connect to taste through specific moods, memories, and sensory cues.
Behind-the-scenes video 👀