Sava: Meet your regulars
2025
Pearlfisher x UAL
BRIEF: How can we turn fleeting encounters into meaningful connections?
Sava is a café initiative born from a simple observation: we see the same faces every day, the silent nod, the morning regular but we never actually speak.
Created in response to Pearlfisher's challenge, Sava transforms this quiet recognition into real connection through a loyalty system that rewards visits not with discounts, but with belonging.
The name comes from "ça va?" (how are you?), the first thing you ask when meeting someone, and a gentle opening for conversation.
The brand identity is built on dialogue: a logo that shows two voices in conversation, typography that alternates like human exchange, and warm, handmade touchpoints designed to make initiating conversation easier. From question napkins to slide-up invitations, every detail reinforces the same idea, connection starts small, but it starts somewhere.
Sava: Meet your regulars
2025
Pearlfisher x UAL
BRIEF: How can we turn fleeting encounters into meaningful connections?
Sava is a café initiative born from a simple observation: we see the same faces every day, the silent nod, the morning regular but we never actually speak.
Created in response to Pearlfisher's challenge, Sava transforms this quiet recognition into real connection through a loyalty system that rewards visits not with discounts, but with belonging.
The name comes from "ça va?" (how are you?), the first thing you ask when meeting someone, and a gentle opening for conversation.
The brand identity is built on dialogue: a logo that shows two voices in conversation, typography that alternates like human exchange, and warm, handmade touchpoints designed to make initiating conversation easier. From question napkins to slide-up invitations, every detail reinforces the same idea, connection starts small, but it starts somewhere.