Zooon: Where every dish unfolds its truth
2026
CONTEXT
We live in an era where fitness-conscious people track what they eat to stay on target.
CHALLENGE
The second someone suggests dinner out, that tracking vanishes. Because restaurants lack macro transparency, people end up saying “no” to socialising just to stay on track.
INSIGHT
Tracking apps and meal preps have nailed nutritional precision, but they are completely anti-social.