Origin Coffee Rebranding
Origin Coffee Rebranding
2024
Branding & Identity, Packaging, Videography & Photography.
(Fictional Brief, University)
I was tasked with enhancing Origin Coffee’s brand by creating a symbol. I took inspiration from Cornwall’s stunning coastline and created a symbol that captures the essence of the brand. The symbol is designed in a mail stamp style and features Cornwall’s waves and birds. I also created a series of country-specific mail stamps that visually narrate the coffee journey and highlight Origin’s rich cultural tapestry.
In response to the brief, I designed a sub-brand called Festivo to promote Origin’s farmers. This vibrant pop-up event celebrates Origin’s global coffee culture and aligns with each country’s national day for a truly immersive experience.
In response to the brief, I designed a sub-brand called Festivo to promote Origin’s farmers. This vibrant pop-up event celebrates Origin’s global coffee culture and aligns with each country’s national day for a truly immersive experience.
