Belle West


2023

Branding, Packaging, Photography and Photo editing.

(Fictional Brief, University)

BelleWest offers a lovely self-care and mental health kit for women during the Wild West period. It’s designed to help them feel healthy and comfortable in their own skin by offering natural remedies that were available during this era. The kit includes gentle and natural products such as perfumes, herbal medicine, natural tea bags and a journal with an aim to make them feel special and cared for, focusing on promoting relaxation, self-reflection, and self-care. The process of creating this kit was focused on evaluating ideas based on their reflection of the Wild West era and how well they were suited for use during this time. This included all the visual aspects of the brand, items and materials.